As the summer season heats up, so too does the Australian fashion scene. Studded with home-grown talent, summer 2016/17 celebrates Australian labels in a way which will make you (and your closet) even more Australian.
Kookai shows us how to embrace the luxurious side of life, whilst still looking impossibly effortless.
Robert Cromb and Danielle Vagner, the founders of Keepsake, illustrates the two decade evolution of their label, stating that “KOOKAÏ remains true to its origins in providing a collection infused with Parisian chic, and continuing to provide an opportunity for women to embrace their individuality and the power of expression through their wardrobe.”
Keepsake combines fashion and modern minimalism with a vintage feeling twist, and in doing so epitomizes the SS17 runway. Thus making it a staple label for every Fashion lovers wardrobe this year.
Creative Director Melanie Flintoft explain Keepsakes’ success…
“I love to think that within a Keepsake range there is the perfect piece for any girl’s special occasion. It’s wonderful thinking about the types of memories being created while wearing a Keepsake dress.”
Allowing every girl to achieve catwalk fashion, C/MEO stays true to runway styles but at a price that wont make your bank account throw you a memorial. It seems despite its emulation of the lastest, C/MEO still manages to embrace the individual.
As Head Designer Siham Elmawey explains…
“A C/MEO girl can find her own interpretation of the garments, which is an empowering motive for the design team to reach new heights and take risks. We want our clothes to create an emotional impact with our audience. I want the customer to feel as inspired wearing the garments as I do when I design them.”
The Fifth Label embraces the street style/ model off duty vibe. Allowing every girl to liberate their inner fashionista whilst still staying true to the laid back essence iconic to Australia.
Creative Director Melanie Flintoft describes The Fifth as a Label “which emanates versatility. Through its use of original prints and an accessible colour palette, The Fifth supports a laid back sensibility to clothing with a focus on quality and wearability. From the monthly ranges of pared back essentials to statement pieces, styles from The Fifth can be used as the base notes of any wardrobe.”
With a ‘simplistic’ yet a ‘feministic’ silhouette, SIR the Label, embraces modern fashion in a way which brings the essence of SS17 into the closets (and hearts) of girls around Australia who like to turn beach days into paved, high healed wearing nights.
As the labels creative director explains…
“SIR represents separates, intimates and ready-to-wear styles that are confident, distinctive and versatile. The collections draw inspiration from musings past and present to create fashions that reflect the now, but are forever wearable.”